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FASH925.A-2019.FASES2 Attracting & Retaining Your Dig Customer

Begins October 30, 2019

Designed to teach students digital acquisition and retention strategies. Students will learn how to attract new prospective customers and how to retain and build a loyal customer base online. This hands-on course will provide a comprehensive overview of each digital marketing channel and associated metrics, direct response copywriting & design best practices, creating & developing a customer segmentation strategy, and how to measure, test, and optimize campaign performance.  Course dates: 10/30/2019 - 11/27/2019