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FASH924.A-2019.FASES1 Digital Merchandising

Begins September 30, 2019

This course is designed to help students learn how to develop a comprehensive merchandising strategy for the web. Digital merchandising is a rapidly growing area in the eCommerce space and is the art & science of displaying products and content throughout the user journey to help drive sales and conversion for online retailing businesses. This hands-on course will teach students the best practices of web merchandising presentation, promotional planning & execution, product liquidation strategies, fundamentals of site taxonomy & web navigation, conversion rate optimization / testing, and how to make strategic decisions based on analytics.  Course dates: 09/30/2019 - 10/25/2019